Samsung
'Incredible' Customer Acquisition Programme
Samsung’s latest TV was brim-packed with new technology that made it one of the world’s most advanced TVs. We developed inspiring creative and a campaign that demonstrated the many benefits of this top-of-the-range TV (including a feature that converts 2D movies to 3D, intelligent remote control featuring a 3-inch touch screen and internet access).
We developed a highly targeted direct response campaign, strategically placed digital advertising and a truly engaging microsite that demonstrated these benefits and generated a strong leads bank for Samsung.