Nurofen Express
New Product Launch
DMA launched Nurofen Express in the Irish market, the largest pharmacy launch in 2 years. Our game changing idea was to develop a multifaceted campaign which would generate excitement and anticipation around the launch.
We developed a comprehensive communications programme targeting pharmacies and consumers, featuring an innovative range of exciting Point-Of-Sale materials, plus a suite of communications for the nationwide Nurofen Express Roadshow.