Make-A-Wish

The Make-A-Wish Foundation Ireland is a wonderful charity that grants wishes to children between the ages of 3 and 18 who are living with life threatening medical conditions. Make-A-Wish rely on donations from the general public to be able to grant these amazing wishes so our creative thinking had to focus on causing a very specific reaction i.e. donations.

We use the imagery of an abandoned hospital bed with a series of messages featuring the top wishes requested of the charity. This along with the headline 'Seriously Ill Children Have Wishes Too' and a strong call to action to donate evoked a sympathetic response.