Fresubin Creme

Dietitians and Nutritionists in Ireland are frequently targeted by pharmaceutical brands and oral nutrition products. Cut-through and engagement is therefore imperative in any marketing communications - but that's easier said than done. We developed an exciting tease and reveal campaign for oral nutritional supplement product, Fresubin Crème, that elevated the brand benefits and placed the product top of mind with the target audience.

We also incentivised them to engage in a customer feedback survey by communicating just how important their opinions were. Results were excellent with good engagement from Nutritionists and a substantial increase in sales as a result.