Croke Park
International Marketing Programme
We believed that a big game in Croke Park was an experience no visitor to Ireland should miss, so we approached Croke Park with a programme to help sell unsold tickets to tourists.
Our vision was ‘You’ve Seen Our Sights, Now
See Our Soul’ which was carried through a multi structured Social Media programme and a comprehensive digital campaign in collaboration with Red Ant Ireland, as well as TV ads and an international
DM piece targeting the top 850 international in-bound tour operators that market Ireland abroad. The campaign built excitement,
new fans and ticket sales!