Allianz Worldwide Care

When large corporations employ staff around the world, they need to know that they’re being cared for. And one way to do this is through the provision of comprehensive international health insurance. But there are numerous providers in this area, so how could we make our client stand out from the herd. Our breakthrough idea was to develop a campaign which communicated a clear, concise proposition – “Understanding”. Allianz Worldwide Care understood their clients’ needs and they understood the international healthcare system. 

The concept was brought to life through a clever campaign targeted at key executives in ‘Fortune 500’ companies wordwide. It included a unique electronic translator and the message was clear: “We speak your language when it comes to taking care of your staff around the world”. This campaign opened the door to major companies around the world and was a huge commercial success.