GE Money
'Adventure' Cross Sell Campaign
We needed to develop something exceptional to grab the attention of GE Money’s existing customers in order to cross-sell personal loans to them. We believed that GE Money should not behave like its more traditional banking competitors.
We segmented their database and tailored our creative approach accordingly, developing an emotive, thought-provoking direct response campaign which focused on adventure and fun and was very clearly unbanklike. The campaign won an All Ireland Marketing Award and won GE’s Global Effectiveness Award two years in a row.