stuff

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Domino’s Pizza Digital Billboard Since July 25th New York Time Square has become the site of the latest facet of the Domino’s ‘Oh Yes We Did’ quality maintenance campaign with the installation of a new digital billboard. The 4,630 square-foot billboard broadcasts comments from online customers to thousands of onlookers, regardless of whether they are positive or negative, which is a pretty brave marketing move.
NAB Honesty Experiments Australian bank NAB recently conducted a series of ‘honesty experiments’ to show “just how honest Australians are”. The experiments, the results of which have been published on YouTube, included a coffee stand in Melbourne in which the barista deliberately gave $5 too much change in each transaction. In this particular experiment EVERYONE gave the money back!
Intel & Toshiba Social Film Experience Intel and Toshiba are promising ‘a completely new genre of Hollywood-class entertainment’ with their new social film experience ‘Inside’. Fans can view a casting call on the website to audition for a cameo role in the entertainment experience, choose between two short scripts and then record & upload it to YouTube. People can also interact with the characters and shape the plot in real-time on Twitter, Facebook and YouTube.
Beck’s Green Box Project A-B InBev have started an event-driven, augmented reality campaign for Beck’s called the ‘Green Box Project’ which mixes public art with mobile technology. It has been launched in seven cities across the globe and is the world’s first networked Augmented Reality Gallery.
Tesco Homeplus Virtual Store Tesco in South Korea wanted to become the No. 1 retailer without increasing the number of their stores. As we all know the weekly trip to the supermarket can be a dreaded task so Tesco developed a great way of integrating an online shopping experience into consumer’s offline world by creating virtual stores and allowing customers to use smartphones to shop.
The Fun Theory We believe marketing should be innovative and fun, as do the people at 'The Fun Theory'. They converted a staircase into a working piano at a Stockholm train station and by doing so attracted huge audiences. Now with almost 15 million hits on Youtube, they're proving that if functional is fun, people will make changes for the better.
Nike Shout Nike Shout was a social installation designed to give fans a real voice, in real-time. Fans submitted messages of support for their team or favourite player via the Nike Football Facebook App or on Twitter. Messages were then displayed on huge LED displays that ran the length of the field. The installations generated over 400 twenty second messages per game and increased Facebook fans by over 200,000.
Sharpie Magnotes This concept incorporates a social annotation platform based on interactive notes. The aim is to transform the way we can read magazines on the iPad, creating a social and dynamic experience. This shows some of the possibilities of how magazine and newspaper content can be relevant and engaging to their reader in the online world. It has been shortlisted for Future Lions 2011.
Canvas to Kick Ass Just Car Insurance developed a clever campaign to let people know they are willing to insure almost any car. This Australian campaign successfully involved 30,000 people in the modification of a kick-ass streetcar, resulting in building a huge profile for the company among their target audience.